For music, we needed a song that was hopeful in contrast to the visuals. For our main talent, we found the most exhausted looking man in the world. “We thought through every creative detail with ‘jumping through hoops’ in mind,” said Nicole.
#TANGERINE BANK COMMERCIAL MUSIC FULL#
We see the grey blandness of a world full of hoops, and juxtapose it with the brightness and ease Tangerine represents. In the spot - created by Rethink, and directed by Nick Ball (IKEA, The Troll Extra, For When It’s Time) - we’re transported into a dystopian world that pushes the visual analogy of jumping through hoops, in every way. Our goal with ‘Hoops’ is to reignite Tangerine as the no-nonsense choice for customers.” “We wanted to get that point across in a simple way, and as we explored hoops, and what they represent, the campaign came to life. Your banking shouldn’t be,” said Nicole German, CMO, Tangerine. That’s the message of Tangerine Bank’s new campaign, anchored by a 90-second anthemic spot, ‘Jumping Through Hoops.’Ī digital bank with curated products, a user-friendly app, and award-winning customer service - Tangerine is refreshingly uncomplicated. When it comes to banking, ‘hoops’ are expected. He added there is "a moral risk" in allowing the temporary structure.Ĭity staff admits Winnipeg has little or no policy that speak directly to pop-up businesses established in parking lots, adding the proposal by Tangerine has highlighted the need for more policy on this type of business.Everybody has to ‘jump through hoops’ - those unnecessary complications we face in our everyday lives that leave us feeling frustrated, overwhelmed, or even complacent. He says the container is unsightly and flies in the face of investments made by other area businesses. Wyatt, whose ward included Kildonan Place, voiced his opposition back in August during the Board of Adjustment meeting. Tangerine 'pop-up' bank approved by board despite Transcona councillor's opposition.
However it has started using orange shipping containers as temporary pop-up locations in several Canadian cities to promote its online services and sign up new clients.Īlthough it started as an independent bank, operating as ING Direct, it was acquired by Scotiabank in 2012 and re-branded as Tangerine.Īrchitect Andrew Wach, who was hired by Tangerine to design the local pop-up shop, told reporters after the meeting that the only reason it wasn't approved was "because Coun. Russ Wyatt didn't want it." Instead it offers services through online banking and telephone banking. Tangerine is a "direct bank", which means it has no physical branch location. There were questions about safety of patrons, access and whether the pop-up is avoiding offering services and amenities that other businesses are required to have. There were also concerns the steel container was really a bill board promoting the company and not really a business. Instead, the company met resistance by councillors who had a roster of concerns. The city's Board of Adjustment had approved the proposal back in August and on Tuesday, Tangerine brought its site plan to the PPC for approval. The plan was defeated after a tie vote Tuesday morning at the property and planning committee (PPC) meeting.
#TANGERINE BANK COMMERCIAL MUSIC INSTALL#
Tangerine Bank wanted to install a promotional office in a shipping container and locate it, for about a year, on Kildonan Place Shopping Centre's parking lot. A proposal for a parking lot pop-up bank has been squashed by a committee at Winnipeg's city hall.
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